What a year. After the successful Kickstarter campaign in 2020, we planned to launch the first IRISgo ® cups 2021. But then Covid19 came. The virus threw a wrench into our plans and we had to change our plans. The official launch could not take place as planned either. Many sleepless nights, emails, phone calls and discussions followed to somehow make the impossible possible.
In April 2022 we were finally able to start shipping the IRISgo ® cups for Kickstarter backers. Our campaign is one of the most successful 1% of Kickstarter campaigns ever. In other words, people from more than 50 countries have contributed to IRISgo® and the revolution of reusable cups and received their cup – despite new hurdles, such as the enormous increase in shipping costs.
Now things are happening in quick succession. In May 2022, we will go online with our online shop , almost half a year later than planned. Today, just over 6 months later, the sales targets for a whole year have been achieved. Many IRISgo® cups are sold out, there are waiting lists for the next order – and that only in German-speaking Switzerland. What a success! The high demand and limited availability makes our IRISgo ® cups an exclusive product, which in turn positively influences demand.
We are overwhelmed by the response to the IRISgo® cup. A product that only existed in our heads a few years ago is becoming a revolution in reusable cups. With the IRISgo, we are bringing ® cup is a sustainable lifestyle product that optimally combines enjoyment and design.
Expansion to the whole of Switzerland and the DACH region is planned for next year. We are convinced that the demand for the IRISgo® cup, a sustainable and qualitative product is available beyond the country's borders and we have the IRISgo ® cups will soon be available for sale worldwide.